Brand & Background: “The Broadway Oyster Bar is a locally owned and operated establishment and has been for over 35 years. The Oyster Bar is widely regarded as the premier New Orleans' style restaurant, bar and music venue in the Midwest.”
Rebrand Objective: Create a rhythmic logo and cohesive branding system that fits the atmosphere and reputation of the restaurant; Logo must avoid the stereotypical Mardi Gras colors. It is aimed towards adults, over 21 years of age, who like to eat award winning seafood/cajun/creole food.
SKETCHES & PROCESS